LOREN ROCHELLE

COFOUNDER // CEO

Loren Rochelle is the CEO and Co-Founder of NOM, a video data and technology company that empowers brands to reach the full potential of their media buys across social platforms. Loren brings her extensive experience to NOM, with over 10 years in the video distribution space. Loren is a passionate leader with a vision, refusing to settle for anything less than revolutionary. Before bringing NOM to life, Loren led accounts at several thriving video startups, building their client base and capabilities from the ground up. After working at places like Channel Factory, Giant Media (acquired by AdKnowledge) and Feed Company, it was clear to Loren that the blaring data and transparency issues she witnessed were industry-wide. Disenchanted, Loren left to form her own company, NOM, in 2014, and has since dedicated her career to finding better, more transparent ways to achieve client success, proving that some systems were meant to be broken. At age 28, after just 2 years at NOM, Loren was named to Forbes’ 30 Under 30 list for Marketing and Advertising, as well as Agency Spotter’s Top Marketers in Los Angeles. And she’s only getting started. 

Past Clients: Red Bull, Mozilla, Adidas, Ford, Nestle, Nissan, Honda, Volkswagen, Toyota, GE, Tanqueray, Maker’s Mark, Beefeater, Logitech, Microsoft, eBay, Intel, Dutch Tourism, Orbitz, Expedia, Air New Zealand, ConAgra, Nestle, Levi Strauss & Co, Pom Wonderful, Summer’s Eve, CLIF Bar, HEAD Tennis, Capital One, Taco Bell, TaylorMade, Kraft and more.

Articles by: LOREN ROCHELLE

Brand Safety

YouTube Brand Safety: CEO Loren Rochelle Breaks It Down

Are Advertisers Ever Safe?
Now more than ever before, brand safety is top-of-mind for advertisers. The latest brand safety issue on YouTube involving minors resulted in brands like Disney and Nestlé leaving the platform. Brands remaining on YouTube are only left with questions. Could this happen to me? Will there ever be a fix? How do we know if it’s safe? As a provider of brand safety solutions, NOM has a unique perspective on the situation. We sat down with our CEO & Co-founder Loren Rochelle to get a read on what all of this means for the future of digital advertising.
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Video Advertising

Contextual Targeting Should Be a Priority for Brands

How to Maximize Your CPVs Through Contextual Targeting
Contextual targeting is important for your brand. For campaigns running on YouTube it can mean the difference between a successful campaign and one that misses the mark entirely.
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