Working For A Disrupter, Why I Joined NOM

When I first got into advertising in 1993, my boss said, 'Hey Dave, this isn't for tree huggers.' And, boy, was he right.

Brand Safety

Dear Media Agencies, Minimizing Wasted Ad Spend Is Easier Than You Think

Here’s the deal. This blog isn’t for us. It’s for you. You...the strategists, the planners, the agencies, and the curious.