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Brand Safety

YouTube Brand Safety: CEO Loren Rochelle Breaks It Down

Now more than ever before, brand safety is top-of-mind for advertisers. The latest brand safety issue on YouTube involving minors resulted in brands like Disney and Nestlé leaving the platform. Brands remaining on YouTube are only left with questions. Could this happen to me? Will there ever be a fix? How do we know if it’s safe? As a provider of brand safety solutions, NOM has a unique perspective on the situation. We sat down with our CEO & Co-founder Loren Rochelle to get a read on what all of this means for the future of digital advertising.

Culture

Working For A Disrupter, Why I Joined NOM

When I first got into advertising in 1993, my boss said, 'Hey Dave, this isn't for tree huggers.' And, boy, was he right.

Brand Safety

Dear Media Agencies, Minimizing Wasted Ad Spend Is Easier Than You Think

Here’s the deal. This blog isn’t for us. It’s for you. You...the strategists, the planners, the agencies, and the curious.

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