YouTube Brand Safety: CEO Loren Rochelle Breaks It Down
Now more than ever before, brand safety is top-of-mind for advertisers. The latest brand safety issue on YouTube involving minors resulted in brands like Disney and Nestlé leaving the platform. Brands remaining on YouTube are only left with questions. Could this happen to me? Will there ever be a fix? How do we know if it’s safe? As a provider of brand safety solutions, NOM has a unique perspective on the situation. We sat down with our CEO & Co-founder Loren Rochelle to get a read on what all of this means for the future of digital advertising.
Dear Media Agencies, Minimizing Wasted Ad Spend Is Easier Than You Think
Here’s the deal. This blog isn’t for us. It’s for you. You...the strategists, the planners, the agencies, and the curious.