Working For A Disrupter, Why I Joined NOM
One of our first NOMsters keeps it real about his journey in the ad industry.
DAVID MATTSON
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When I first got into advertising in 1993, my boss said, 'Hey Dave, this isn't for tree huggers.' And, boy, was he right. I had just completed a two-year stint teaching American Literature to some phenomenal and bright 11th-grade kids in Compton, CA. It was a momentous time in Los Angeles and American history. I was there during the riots and all that followed. When I came back to the East Coast (where I was born and raised), I completely shifted gears and jumped head first into advertising.

It sounds extreme, but to be honest, the culture shock wore off pretty fast. I was always fascinated with communications, messaging, brands and, well, business. And, because the mainstream cookie-cutter approach has never really been my thing—ask my colleagues— I ended up working at some exciting places for some REALLY interesting, larger than life personalities. I learned from people who didn't take any crap and cared only about 'the work.' People like Jay Chiat, Ed McCabe, Tony Angotti, and Sal DeVito, among others. The lessons I learned went far beyond the professional, and in retrospect, it was a perfect follow-up to my tenure in Compton. I went from helping young adults navigate their way to college, to helping brands and companies navigate their media buys.  

So, naturally, after 17-years into the biz, when I first encountered Loren Rochelle, NOM's CEO and co-founder, I still had a lot of that ad guy swagger. Needless to say, she and I got along about as well as a fierce cat and a junkyard dog—which is to say not too well at all. However, Loren and I started to find a lot of common ground. Charged by her innate leadership skills, she has a powerful sense of conviction when it comes to improving the advertising industry. Moreover, she is a remarkable person who cares about others.  

When Loren co-founded NOM with Brent Neill, I was still working at a competitor with poor ethics, and no genuine incentive to move the industry forward. Then the stars aligned and Loren invited me to join their small, but growing team. Let's be clear: I've had the luxury of working for a lot of people who don't care about the work or the client. As I mature, it is impossible for me to justify working for the "bad guys" even if there's a lot of money on the table.

I am thriving at NOM and happy to work for good people like Loren and Brent. People who put weight behind their mission statement - in turning complex industry problems into simple solutions, bringing safety and peace of mind to our customers. Put simply, NOM actually cares about moving the video ad industry forward, and that’s apparent in every aspect of how NOM does business.

Whenever I get discouraged (because, newsflash, sales can suck sometimes), I remind myself it's all worth it because I'm with the best company. Whether you have a single platform or cross-platform campaign, NOM’s goal is the same as yours, to maximize performance and decrease costs.

On top of our products and services, NOM is committed to a diverse working environment. I've watched our team evolve from two employees to more than 30. Brent and Loren allow me to be myself, which makes me eternally grateful. Readers, I promise, I've never worked at a place like this in my long strange trip of a career.

Want to work for a forward-thinking, industry-changing company like NOM? Our family is growing, check out our current list of open positions here.

For more helpful insights into how to maximize your video campaign, get in touch. We love talking about this, and we'd love to talk to you.
LOREN ROCHELLE
NOM Staff
BRENT NEILL