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Brand Safety
Video Advertising
Brand Safety
CYNDI OTTESON

Dear Media Agencies, Minimizing Wasted Ad Spend Is Easier Than You Think

Best Practices For Media Agencies
Here’s the deal. This blog isn’t for us. It’s for you. You...the strategists, the planners, the agencies, and the curious.
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Brand Safety
BRENT NEILL

How To Kill Your Brand In 30 Seconds

Brand Safety 101 for Advertisers
If you’re in the ad-tech industry, then you’re no stranger to the issues surrounding brand safety.
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Video Advertising
BRENT NEILL

Transparency Is Definitely More Than a Buzzword

How to Avoid Transparency Debt
Transparency. We see this word everywhere. And we’re a big fan of it ourselves.
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Video Advertising
LOREN ROCHELLE

Contextual Targeting Should Be a Priority for Brands

How to Maximize Your CPVs Through Contextual Targeting
Contextual targeting is important for your brand. For campaigns running on YouTube it can mean the difference between a successful campaign and one that misses the mark entirely.
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